Explainer Video - live action, on-location production, website development

Change management was the driving force behind this experience using actors and live action video production to create a relatable experience. To encourage executives to authorize a new feature that would help their organization, I created this video to easily explain the benefits of said feature. From the very first meeting with the client to final delivery, I set out to create an experience that would leave them with no choice but to switch the new feature on. In addition, I build a landing page that highlighted a few additional features and served as the hosting spot for the video.

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